15th TREWversary, and Oh How Marketing Has Changed

 Hear from TREW Marketing Co-Founders and early employees share stories about the company and how marketing has changed in the past 15 years. To celebrate TREW Marketing's 15-year "TREWversary," TREW Co-Founder Rebecca Geier, along with early employees Lee Chapman and Morgan Norris, joined me for a look-back episode. Expect to hear many stories on this episode, including:Where TREW Marketing got its nameThe most dramatic changes in marketing over the past 15 yearsCritical business decisions that shaped the agencyThe most unique technologies we learned about through client engagementsLearn more about TREW Marketing here.ResourcesSmart Marketing for Engineers: An Inbound Marketing Guide to Reach Technical Audiences, by Rebecca GeierContent Marketing, Engineered: Build Trust and Convert Buyers with Technical Content, by Wendy Covey2023 State of Marketing to Engineers Research ReportTraction: Get a Grip on Your Business, by Gino WickmanRebecca Geier on LinkedInLee Chapman on LinkedInMorgan Norris on LinkedInConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.