16 - All About Paid Social
Episode 18 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "16 - All About Paid Social" was published on February 22, 2022 and runs 46 minutes.
February 22, 2022 ·46m · Stacking Growth | The B2B Marketing Podcast
Summary
Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode solely on paid social. They dove into the following topics: How to build your paid social foundation, Setting strategy, Getting executive alignment, Which platforms to use and for which purposes, Targeting and building audiences, Going through tactical campaigns, What content to run, How to measure performance, and How to assign attribution to all of it
Episode Description
Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode solely on paid social. They dove into the following topics:
- How to build your paid social foundation,
- Setting strategy,
- Getting executive alignment,
- Which platforms to use and for which purposes,
- Targeting and building audiences,
- Going through tactical campaigns,
- What content to run,
- How to measure performance, and
- How to assign attribution to all of it
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