#16 - Andrea Cucchi: The dealings and relationships behind running a windsurf brand

Andrea Cucchi has been in the business of windsurfing for 25 years now. As a competitor he did his first World Cup in 96 and just as he was about to enter his prime years he decided to start Point-7. „Cookie” takes us through all the trials and tribulations coming with that. Suppliers, designers, materials, workers, teamriders - what does it take to be successful on the market? Do you need to be a shark among the fish? How does a World Title affect the brand? This and much more from 2 guys with a long personal relationship - Andrea sponsored Maciek for 2 years and that got a little... ankward?