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#16: Attribution. Should we even bother? episode artwork

Mar 15, 2024 41 min

#16: Attribution. Should we even bother?

from gtmPRO Hosted by Gary, Andy & Tiana

Happy Friday! Is this the death of attribution for LMM companies? If so, what should we do in it's place? As boards, in many ways, we want to see a set of metrics around the performance of marketing, but what if by aiming for the perfect number, we are generating nothing but false positives? Join us in this episode to find out!

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#16: Attribution. Should we even bother?

0:00 41:26

Chapters

  1. 0:05 The Complexities of Marketing Attribution
  2. 15:16 Building Relationships and Measuring Effectiveness
  3. 26:52 Balancing Brand and Activation Investments

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This episode was published on March 15, 2024.

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