#16 - Being a Proud Punjabi Sikh, Challenging Alcoholism, and Navigating Beauty Standards- Erim Kaur

Erim Kaur is a powerhouse. She has built a multi-million pound luxury hair care brand from scratch. She also uses her platform to empower women all over the world, those without moms, without sisters. In this conversation, we dove deep into the Punjabi culture to understand why there is a strong pride among Punjabis. We also discussed some of the challenges among the Punjabi community including alcoholism before understanding how Erim has navigated through social media scrutiny, especially as a female influencer. Lots of laughters, interesting experiences, and insights shared in this episode! It's a must-watch if you're a Punjabi yourself. -------------------------- Feel Good Tea Make sure to get your Feel Good Tea tea boxes for 30% off using the code 'MAHREEN' in checkout. https://thefeelgoodtea.co/ I absolutely love their tea boxes, their values, and their community. It's such a wholesome gift for your family, friends, or even for yourself. ---------------------------------------------------------------------Chapters:00:00:00 - Punjabi Cultural Identity and Pride00:04:39 - Challenging Punjabi Drinking Culture00:09:10 - Women Empowerment00:13:38 - Comparison on Social Media00:17:55 - Double Standards and Hate Comments00:22:26 - Social Media and Beauty Standards00:27:06 - The Choice to Use Filters and Beauty Standards00:31:26 - Empowering Women of Color in Corporate Spaces00:36:01 - Relationship Preferences and the Pressure of Marriage00:40:13 - The Fear of Being Single00:44:40 - Winning the Beauty Influencer Award in Dubai00:53:30 - Outro ---------------------------------------------------------------------Erim Kaur Instagram: https://www.instagram.com/erim/ ByErim Instagram: https://www.instagram.com/byerim/ Website: https://www.byerim.com/ --------------------------- Follow Karak With Mahreen for more meaningful conversations on life, identity, and culture with fascinating individuals of the UAE. Instagram: https://www.instagram.com/karamwithmahreen TikTok: https://www.tiktok.com/@karakwithmahreen YouTube: https://www.youtube.com/@karakwithmahreen