#16 - Building a Brand and Driving Engagement in the Legal Field with Jonathan Hawkins

Send us Fan MailThis is a timeless tale of guts and courage.My guest this week is Jonathan Hawkins.  He had the guts to not take the safe route and the courage to  stay focused on his niche.  Jonathan has built a highly specialized practice serving lawyers and law firms, from firm formation to dissolution and all stages in between.Jonathan's intriguing journey took him from learning Spanish in Costa Rica to hitting the ski slopes of Colorado, before setting his sights on law. Listen as he takes you through his  struggles, his father's initial concerns and eventual enthusiastic support, and the triumphs that led him to where he is now.In our conversation, Jonathan shares the complexities and challenges of focusing on one niche and a few of the sacrifices he made along the way. He provides invaluable insights into the common reasons behind law firm breakups, highlighting the pivotal role of tailor-made agreements in ensuring smooth operations.Jonathan explores the lessons he picked up along the way, and how he is transforming his firm from a local/regional practice to one with national aspirations. Finally, you don't want to miss out on his effective content creation strategy that not only builds his brand but also drives social media engagement. To connect with Jonathan, you can find him on LinkedIn.His firm website is: yourlawfirmgc.comSubscribe to his weekly newsletter here. ----------------------Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps:  1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/  2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/  3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls4. TELL US WHAT YOU WANT:  Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.