# 16 Caroline Langer - Doctolib - International Talent Marketing

In this new episode of Go-to-Germany Stories Caroline Langer and Andrea Vaugan take a look behind the scenes of the employer branding and international communications strategies of Doctolib - a prime example of what can happen when international market expansion is done right. ✅ Head of Employer Brand & International Communications at Doctolib today, Caroline is a trilingual marketing leader with a decade of experience across various domains. 🇪🇺 She leverages marketing strategies to enhance recruiting and internal communication efforts for the French and European healthcare company that employs more than 2800 team members across 4 countries and x offices. Caroline and podcast host Andrea Vaugan touch upon balancing global vs local needs in internal communications and even go into the practical depths of which tools to use and how Doctolib sets up meetings in an efficient way. And it wouldn’t be a Go-to-Germany episode without some crucial advice from Caroline on how to handle international recruiting at the beginning of your expansion journey.Hosted on Ausha. See ausha.co/privacy-policy for more information.