16 - Data Driven Sales with Richard Smith from Refract.AI
from The Sales Fix Podcast Hosted by Julien Recoussine
Sales is a science, with a touch of art. All science is based on data, and how that data is interpreted to draw valid conclusions. I know what I know but I also like to know WHY what I know is right. Richard Smith has a blend of technical and sales expertise and experience, and he comes on the Sales Fix Podcast to share insights from his work at Refract and to promote his new book, Problem Prospecting, co-authored with two of his colleagues. I've been a fan and promoter of Refract for a while, mainly because of the easily used data interface they provide that gives phenomenal insights into conversions, trends, and tactical success across a sales organization. Highly recommend reading this book and if you're a sales leader, you need to take a look at Refract as a tool to help you and your team win. Book info online - https://www.goodreads.com/book/show/56127618-problem-prospecting Link to Refract - https://www.refract.ai/benefits-features --------------------------------------------------------- Visit our promotional partners at www.originmaine.com and refract.ai/salesfix --------------------------------------------------------- Show Theme Song courtesy of Incompetech Edm Detection Mode by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4987-edm-detection-mode License: http://creativecommons.org/licenses/by/4.0/
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