#16 Data with a Difference: Arbor’s Mission to Build Sustainable Smart Supply Chains

Discover how Abdullah Choudhry, co-founder of Arbor, turned his childhood experiences in Pakistan’s manufacturing hub into a mission to transform global supply chains with precise, regionally accurate carbon data. From witnessing the environmental toll of industrialization to navigating financial hurdles as an international student, Abdullah’s journey led him to Calgary, where he joined forces with three co-founders driven by a shared vision. Fueled by their love for hackathons and values of helping people, making money, and having fun, Arbor’s innovative platform empowers businesses, from giants like Canada Goose and HP to small mom-and-pop shops, to measure and reduce their carbon footprints with unprecedented accuracy. Learn how their ego-free, logic-driven team culture and weekly “build days” keep them agile, delivering solutions that bridge first-world demand with third-world supply. Tune in to hear a story of inspiration sparking insight, culminating in a global impact that redefines sustainability through collaboration and relentless execution.