16.⁠ ⁠Dave Morrissey: Growth lessons from tech (that any brand can steal)

Growing like a tech company has some to do with the tech, and a lot to do with the culture. In this episode, host Peter Beckman and guest Dave Morrissey (ex TikTok, ex Meta – now author of Grow Like Tech), discuss mindset, culture and the why of brands. Drawing from +15 years experience in tech and e-commerce/retail – ranging from startups to big tech – Dave found himself with a lot of knowledge on growth strategies from the tech world. Specifically, he saw what any scaling business could do to grow ”the tech way”. He ended up compiling it all together into the founders playbook ”Grow Like Tech”. Besides a published author, Dave’s also a keynote speaker and growth consultant for scaling brands. Get Dave’s three most important personality pillars for success, and hear why serving the human to scale the business is the way to go. A hot topic in Treyd Secrets is how marketing and finance people can get on the same page, and this episode is not an exception. The discussion Dave’s referring to can be found here: https://open.spotify.com/episode/7jY8QmnaJJcYsEk8WtqR9y?si=3fiL9GfIQ72m6j2989PHQw Highlights: 01:10 – Principles and mindsets from the tech world 03:40 – The three most important pillars of a growth mindset 13:10 – Being human-centric (Serve the human to scale the business) 13:40 – Having that why as a business and the three bricklayers story 17:00 – How to hire for success (and how Google does it) 21:00 – All companies start somewhere 24:00 – Differences between Facebook and the tech Swiss Army knife TikTok  29:00 – Why every brand should be an entertainment or content machine 32:20 – How marketers should talk to finance people 41:00 – The speed of media consumption today 43:10 – Dave Morrissey’s number one trade secret