16 #Elecciones EuropeasAD - Entrevista a Juan Luis Manfredi

La gestión comunicativa de una campaña electoral tiene muchos elementos en común con la campaña comercial de cualquier producto. En ambas, una entidad quiere convencer al público de las bondades de su marca y de la conveniencia de su elección en lugar de las otras opciones. Analizamos las claves del marketing político con Juan Luis Manfredi, director del Departamento de Periodismo II de la Universidad de Sevilla

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16 #Elecciones EuropeasAD - Entrevista a Juan Luis Manfredi

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