#16. Exploring Lighter Spirits with Quarter Proof 15%

Send me a message 🤗FREE COURSE: OVERCOMING THE HURDLESFirst, there was low and no – now there’s light!As industry leaders in this newer mid-range space, Quarter co-founder Rohan Radhakrishnan is primed to welcome us into his world in this eye-opening delve into the 12% spirit brand.Co-founded three years ago by childhood best friends Fabian Clark & Rohan Radhakrishnan, the Quarter range includes a 12% Gin & a 12%Tequila – just a quarter of the standard ABV for full-strength spirits.In our conversation, Rohan shares the origin of Quarter and his own on-and-off love affair with booze, as well as the inspiration that led this dynamic duo to bring the brand to market.We discuss product placement, public perception and the desperate need for more education all round for the industry to not only grow but to thrive.As the mid-week drinkers become more discerning about what goes into their glass, Rohan & Fabian become equally discerning about what goes into their drinks; authentic ingredients, expert guidance and masses of trial and error later and this is still only the beginning for Quarter and the light-alcohol market.==============================Try Quarter============================================================We also talk about==============================Everleaf - https://amzn.to/4dmMAIi*Small Beer - https://amzn.to/4a3nsUe*Days - https://amzn.to/4a32VPt*Wednesday's Domaine - https://amzn.to/4bn2Vuy*Pentire - https://amzn.to/3WlfVgd* ===🌱 Ready for real change in the way you drink? - https://www.lownodrinker.com/4weekreset===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.