16. From Data to Intent: AI That Understands You, with Jonathan Lakin from IntentHQ

Tim Flagg speaks with Jonathan Lakin, CEO and Founder of IntentHQ, about unlocking the power of AI through deep understanding of human behaviour.Jonathan shares his fascinating journey from studying typography to pioneering AI-driven behavioural insights that help organisations create hyper-personalised customer experiences. They explore how Intent HQ uses proprietary AI models, focusing not just on language but on actual user behaviour, to drive relevance, reduce spam, and increase customer engagement.Key topics include:* The evolution of AI from machine learning to agentic systems.* Intent HQ’s suite of behavioural AIs and on-device data processing.* The importance of empathy and privacy in predictive modelling.* How enterprises can move from siloed use cases to horizontal transformation.* The global AI adoption race and why emerging markets may leapfrog the West.* Practical advice for enterprises tackling AI transformation.* From AI strategy to real-world activation, Jonathan offers unique insights into the future of AI, personalisation, and digital transformation.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co