#16 | From Prototype to Global MedTech: How to Scale a Digital Therapeutic

Are you a clinician working on an innovative health solution — but unsure how to get it to market?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Everett Crossland (CCO, Cognito Therapeutics) and Andy Molnar (CEO, Digital Therapeutics Alliance) to unpack how to commercialise digital therapeutics—and what clinicians need to know when taking a novel medical category to market.What you’ll learn:What Digital Therapeutics (DTx) actually are—and why they matter nowWhy Big Pharma is investing in this space and how exporting plays a key roleThe key steps to commercialising a novel category in MedTechCommon go-to-market pitfalls to avoid when scalingHow clinicians can take medical innovations from prototype to global impactIf you’re a clinician or MedTech founder navigating go-to-market challenges, this episode will give you a roadmap for turning novel ideas into scalable, international businesses.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.