#16: How B2B Companies Can Collect & Use Data

George has the blues…But it’s not all doom and gloom!He’s only learning the blues on the piano!But what does driving for Uber have to do with your growing business?We explain the relevance in this episode where we discuss data.Why is data so important for SMEs?Even for B2B SMEs?!What data is actually important for SMEs?How do you get the data you need?Tune into this week’s episode to kick start your data journey for your business!Links To Things Mentioned:Email George at [email protected] for more information about our PPC course.Google’s Data Tools:Google Tag ManagerGoogle AnalyticsGoogle Search ConsoleHotjarMicrosoft ClarityPixel Set Up Instructions For:LinkedInFacebook / InstagramGoogle AdsYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!