16. How to make your welcome sequence custom, clickable & customer-first

In this episode, I answer a question from Michelle Pontvert, a founding member of my membership, Retention Lab, and an expert in hosting low-lift virtual events.Michelle wants to know:"How do I make my welcome sequence feel more custom and engaging so subscribers actually look forward to hearing from me?"Using Michelle’s Event Pep Talks private podcast as a case study, I dive deep into strategic, creative ways to personalize your welcome sequence: from segmenting subscriber journeys to Netflix-style bingeability and email-triggered personalization.You can find out more about the Netflix effect in episode 13.Whether you’re a seasoned marketer or just setting up your first funnel, this episode is filled with actionable, no-fluff ways to make your subscribers feel seen from email one and keep them coming back for more.Why Your Welcome Sequence Is More Than a Freebie Delivery System – It’s your first impression and biggest opportunity to earn trust.How to Build a Netflix-Inspired Email Experience – Personalized, intuitive, and easy to navigate.Creative Ways to Segment & Personalize Early On – From trigger links to quizzes and click-based journeys.How to Encourage Lead Magnet Engagement – Because most people don’t actually consume what they sign up for.Bonus Strategies to Increase Loyalty and Long-Term Opens – Like surprise and delight touches and format flexibility.View the episode transcript here.Where to from here?Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.