16. How to Optimize Your Website for SEO with Kim Fischer

In today's episode, we are joined by Kim Fischer. Kim is the CEO/Founder of 13 Emeralds Marketing. They help businesses gain new leads in their sleep by optimizing their website and content for SEO. SEO is so much more than coding and keywords, so the team at 13 Emeralds Marketing works to help you build quality traffic, authority, and a resource bank for your audience.  Tune in as we dive into all things SEO including the difference between SEO and content marketing, how to get started with SEO, and so much more.    In this episode, we discuss: [3:08] How Kim got started working in SEO  [5:36] Kim's experience working in a male dominated industry  [7:43] How Kim helps her clients build a community through SEO  [9:11] The difference between SEO and content marketing  [10:36] Kim's opinion on if SEO or social media marketing should be prioritized first [12:00] What you need to have in place to get started with SEO [13:37] How to actually get started with SEO  [19:25] How to make data driven decisions with your SEO efforts  [21:12] How often Kim analyzes data for her clients and her suggestions on how often to to do it  [22:00] The best tools for analyzing your SEO  [26:37] How SEO and lead generation fit together  [31:53] One thing Kim wishes everyone knew more about when it comes to SEO    Resources mentioned: Google Analytics Guide  Connect with Kim:  Website Instagram LinkedIn Connect with Ninety Five Media: Website  Instagram Join us inside Master Your Marketing