16. How Use Video to Guide Customers to Your Product — Ben Amos

Are you being strategic in your use of video or do you just create content because you need to do something?  In this episode we dive into how to develop a clear strategy that achieves marketing goals. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” “A good strategy starts with the audience in mind first, so you need to know who you're trying to reach with your content and what sort of action you want them to take.” “As a brand or business, you need to show up for your audience in a way that makes them care about the outcome that your brand or business can provide to them. It's not about you, it's not about your brand or business, it's about your customers and your clients.” “If your content can show up and connect on the right emotional level with them right at the beginning of the journey, then they're more likely to go on that journey with you.” “The role of people like us as video strategists is to help people identify where the gaps are and then to plug the gaps with the right videos and use them in the right way.” Links Ben’s Twitter: https://twitter.com/engage_ben Ben’s Facebook: https://www.facebook.com/engagevideomarketing/ Ben’s LinkedIn: https://www.linkedin.com/in/beninnovate?trk=people-guest_profile-result-card_result-card_full-click https://engagevideomarketing.com/ http://www.onlinevideostrategyblueprint.com/ https://storybrand.com/