#16 ITW Dr Morgan Parfitt-David, Behavioral Scientist, CEO Analytica & Predicta Football

ITW Dr Morgan Parfitt-David, Behavioral Scientist, CEO Analytica & Predicta FootballWhat are behavioral sciencesBehavioral Sciences are an interdisciplinary Academic field of study that combines insights from neurosciences (cognitive, emotional & behavioral psychology, neurology, neurobiology, neuro-biophysics), sociology, psycho-sociology, management & economics. To make the story short, the behavioural sciences study hidden forces that influence human behaviour, motivation and irrational, unconscious decision making. The principles of behavioural sciences can be applied in every side of a business model: design of products (services and goods, packaging), marketing & sales, HR, customer experience and relationship, the revenue model (pricing), the corporate communication … .While human decision-making may seem irrational, often our “errors” in judgment are systematic and, therefore, predictable. And as they are predictable, applying insights from behavioral sciences in business is a game-changer for the smart CEOs who welcome this approach among their tools.In this new episode of Epistémê Entrepreneur, we have the pleasure to have a Guest Dr. Morgan Parfitt-David. PhD in behavioral sciences from the  University of Quebec in Montreal and the University of Burgundy in France. https://www.linkedin.com/in/morgan-parfitt-david-10a67410b/Dr. Parfitt-David is a brilliant entrepreneur, he is the founder-CEO of Analytica, a consulting company founded in 2015 that applies evidence-based psychological techniques to business strategies and performance.http://cabinet-analytica.fr/en/Throught its remarkable services - cogniSales, cogniMenu, cogniPackaging -, Analytica offers companies the opportunity to improve their innovation, marketing, sales, communication... .He is also the founder CEO of Predicta football, a company founded in 2019 with a remarkable claim : The 1st science-based talent identification tool for predictive recruitment in football ! https://predictafootball.comWhat if you could predict who among young athletes have the potential to become a professionnal?Why PREDICTA FOOTBALL?There is an intense worldwide competition to identify future football talents at an early age. Only 0.5% of players joining a training center of a Premier League’s club make it to the club’s first team. This induces a huge cost for Clubs!Currently, the recruitment of young players is only based on physical & technical skills. This way of talent identification is highly biased, and results in investment loss & missed opportunities.The talent identification tool developed by PREDICTA FOOTBALL is based on scientific studies showing that carefully selected cognitive & mental skills predict young players’ performance at the professional level. Training centers & clubs that add the talent identificatin tool developed by Predicata Football to the physical and technical skills will have a radical advantage over their competitors.------------------------------------E² - Épistémê Entrepreneurhttps://www.episteme-entrepreneur.com/https://www.facebook.com/createurdefutur/https://twitter.com/createurdefutur--- Send in a voice message: https://anchor.fm/ari-massoudi/message Hosted on Acast. See acast.com/privacy for more information.