#16: Kenda Macdonald – Tequila, Psychology & More Tequila

Send us Fan MailToday Josh talks with Kenda Macdonald about marketing, trauma, cognitive biases, and the state of American culture over a copious amount of whiskey and tequila.Kenda is an international public speaker, a multi-award-winning entrepreneur, and the author of the best-selling book "Hack the Buyer Brain."She is the founder and CEO of Automation Ninjas, a world-class, award-winning agency specializing in behavioral marketing automation.With a degree in Forensic Psychology from the University of London, she operates at the unique intersection of marketing, neuroscience, and buyer psychology.Some of the topics we dove into are:The beauty and harsh realities of small businesses.Cultivating and crafting great experiences.Consumer purchasing and evolution of the brain.Imposter syndrome, forensic psychology, stereotyping, and behavioral patterns.ADHD, childhood trauma, self-worth, suicide attempts, and the treadmill of overachieving.American culture, gun rights, the rise of conspiracy theories, Trump, and tribalism.Propaganda, disinformation, and institutional gaslighting.And lots, lots more.Connect with Kenda:Website: AutomationNinjas.comLinkedIn: @the-marketing-automation-expertMusic by Kirby Johnston – check out his band Aldaraia on Spotify