16: Love Your Customers: Building Loyalty in the Sign Industry w/ Joe & Liz

In this episode of Behind the Signs, Liz and Joe dive into one of the most important (and often overlooked) aspects of running a successful sign shop — customer retention. From handwritten thank-you cards and swag boxes to company mottos and vetting client relationships, they share practical, real-life strategies for building long-term customer loyalty in a project-based industry.