16 – Mark DiPietro on How to Market Higher Education

In this episode, Jan Ziegler sits down with Mark DiPietro, Vice President of Marketing at Franklin Pierce University, to talk about the changing world of higher ed marketing—and how colleges can cut through the noise. From his transition from journalism to PR to university leadership, to the return of direct mail and building brand around what makes Franklin Pierce unique, Mark shares thoughtful insights on leading with strategy in a competitive space.