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#16 One-size-fits-all war gestern - AB Testing bis zur Personalisierung

EPISODE · May 5, 2019 · 21 MIN

#16 One-size-fits-all war gestern - AB Testing bis zur Personalisierung

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

A/B-Testing auf die Spitze getrieben bedeutet, dass jeder User etwas anderes zu sehen bekommt. Und das ist nichts anderes als die Personalisierung einer Website. Wie das geht und was das für B2C- und B2B-Unternehmen bringt, diskutiert unser Spezialist Christian Reimann (Optimizely) mit Michael Stiller und Jan Scholzen in Folge #16 des Podcast "Aus dem Maschinenraum für Marketing & Vertrieb". Folge direkt herunterladen

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#16 One-size-fits-all war gestern - AB Testing bis zur Personalisierung

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