16. Personal Branding: No-One Is You and That Is Your Superpower

According to entrepreneur and author of the bestseller '4-Hour Work Week' Tim Ferriss, 'personal branding is about managing your name – even if you don't own a business – in a world of misinformation, disinformation and semi-permanent Google Records'. In this podcast episode, I'm walking you step by step through the world of personal branding – from its definition, benefits, real-life examples, challenges to a how-to-guide on how you can bring out the best in your own personal brand. You'd like to share your own personal branding best practices and lessons learned from obstacles? If so, I'd be excited to getting to e-meet you and to hear about your story: https://www.goddess-of-technology.com/contact⁠⁠