#16 - Positioning for B2B tech companies in uncertain times with April Dunford

April Dunford is an author, speaker and consultant with extensive prior experience as a VP Marketing across a number of enterprise B2B technology companies. April now specialises in working with B2B technology businesses to help them position innovative products in ways that customers intuitively understand.FINITE podcast host Alex Price sat down with April to explore a very current topic - how can B2B tech companies position themselves and adjust their messaging in such uncertain times?Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.