#16 - Real Identity: Pause. Evaluate. Take Control.

What is one of the biggest challenges companies face in bringing adtech and martech together? Their own organizational silos. Identity consulting expert Gloria Ward joins the Real Identity podcast to share client challenges and successes from her 20 years on the front-line of building identity solutions for some of Acxiom’s biggest clients. Though first instincts say throw more technology at it, the most important thing to do when evaluating identity is to hit the pause button. Look at identity holistically at the enterprise level and create a plan to ensure that your identity solution feeds analytics, marketing, customer experience and enterprise-wide efficiencies rather than creating even more silos. Listen in as she shares how the risk of getting identity wrong is actually greater than the benefit of getting it right. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.