#16, Salvador "Chava" Periban, Agave Expert, 24 April 2023

Agave all day! (Although we were drinking rye whiskey, as it goes). Had a blast sitting down with the one and only Salvador "Chava" Periban, a Michoacan friend, combustion engineer, former head distiller, agave devotee (& expert), Mexico City resident and another of my fellow judges at the ADI awards. You may have heard him on The Speakeasy or Agave Road Trip podcasts but trust me, it's a lot more fun to sit down with the man himself, not least because he ALWAYS has some fine-ass mezcal on his person, somewhere!Catch Chava on IG at @chavaperiban and www.salvadorperiban.com (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...