#16: Shaping New Tomorrow - The global scaling success story from the Nordics

Today we’re talking about finding the balance between ecommerce and physical retail. More and more digital brands are syncing their ecommerce store with physical stores, and the two can be a great compliment to each other. Today we’re joined by Christian and Eva from Shaping New Tomorrow, the effortlessly cool Aalborg fashion brand that have found that sweet spot between online and offline. We’ll hear all the insights into how they achieve this with their Shopify store.