16: Sharing The Real You: How To Work Your Quirks, with William Arruda

"And now people realize that it doesn't matter if you work inside a company, you have your own job or you're a solopreneur. You need to offer something that's unique and valuable, and that is based in who you are." - William Arruda Personal branding is something we hear about often when it applies to entrepreneurs and online business owners, but it's also something that employees in the corporate world, as well as job seekers, should be aware of and hone consciously and powerfully. Often people think they should be hiding what makes them different (what we're calling here their "quirks") when in fact these traits and characteristics are what's most fascinating, unique and memorable about them. When it comes to personal branding and working your quirks, today's expert guest on Finding Brave is the go-to source for top-level, expert information and strategies. Referred to as "The Personal Branding Guru" by Entrepreneur magazine, William Arruda has been credited with turning the concept of personal branding into a global industry. A corporate branding veteran, William is the founder and President of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people. He has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth. American Express, Google, Gucci, IBM, J&J, LinkedIn, Pepsi and Target are just a few in a long list of his clients. As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel and NPR and he's been featured in 1,000+ publications. He's the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and he writes a regular column for Forbes. This episode with William Arruda will encourage and inspire you to infuse everything you do with the parts of you that make you truly unique and different. And you'll begin to understand why your uniqueness is so important to the world. To learn more about today's guest, visit: http://williamarruda.com/ http://www.reachpersonalbranding.com/ http://careerblast.tv/