16: Stop Mass Marketing: Why Human-Centered Marketing Beats AI

In this episode of the Midgame Mindset, host Rich Bishop engages with Tanya and Tony Thorson, authors of 'Get Off Your Mass.' The Thorson's share insights on how to build meaningful connections with customers and the significance of curiosity in marketing efforts. They discuss the evolving landscape of marketing, emphasizing the importance of emotional intelligence, personalization, and the shift from product-led to buyer-led strategies. The conversation explores the concept of B2A (Business to Anyone), the role of AI in marketing, and the necessity of breaking down silos within organizations to foster collaboration. #marketing #ai #growth Key Takeaways:- Stop mass marketing without being human.- The concept of B2A emphasizes connections with anyone.- Emotional intelligence is crucial in marketing today.- Automation should not replace human connection.- Personalization must be meaningful and genuine.- Breaking down silos leads to better collaboration.- The buyer's journey is non-linear and complex.- AI can help analyze data but should not replace human insight.- Mosaic marketing combines various strategies for success.- Curiosity and interest in customers drive better marketing.Episode Chapters:00:00 Introduction to the Midgame Mindset01:21 Meet Tanya and Tony Thorson05:00 The Concept of B2A: Business to Anyone09:45 The Shift from Product-Led to Buyer-Led14:46 Breaking Down Silos in Organizations20:53 The Importance of Customer Engagement26:03 The Role of AI in Marketing32:37 The Concept of Poise in Marketing39:14 Building a Go-to-Market StrategyAbout the Host: Rich Bishop, founder and CEO of Midgame Consulting, is a dynamic speaker and thought leader in the realms of sales strategy & execution. His engaging presentations and workshops equip high-level executives with actionable insights and strategies to transform their business operations. Known for his hands-on problem-solving approach and proactive leadership, Rich’s sessions are packed with practical advice and real-world examples that inspire and empower. With a focus on measurable outcomes and client success, Rich is a sought-after speaker at industry conferences, webinars, and seminars.More from Tanya Thorson & Tony Thorson:- Get Off Your Mass - https://a.co/d/edx4SDc- Tanya Thorson on LinkedIn: https://www.linkedin.com/in/tanyathorson/- Tony Thorson on LinkedIn: https://www.linkedin.com/in/tony-thorson-96878b10/- StrategiX Consulting: https://strategixconsulting.carrd.co/More from Rich Bishop:- Sign Up for Midgame Consulting’s Newsletter: http://eepurl.com/i2340o- Connect with Rich Bishop on LinkedIn - / richbishop2 - Midgame Consulting – https://www.midgameconsulting.com