16. Stop Wasting Money on Trade Shows With Sarah Davidson & Joseph Tarnowski, ECRM

16. If you're spending thousands on trade shows hoping the right buyer "walks by," you're gambling with your runway. Booth fees, samples, travel, and staffing add up fast—but how many real purchase orders do you get in return? In this episode, I sit down with Sarah Davidson and Joe Tarnowski from ECRM to unpack a smarter way to get in front of retail buyers. Instead of chasing distracted buyers across crowded show floors, ECRM creates pre-scheduled, category-focused, one-on-one meetings with the exact decision-makers responsible for buying your product. We break down how proper prep maximizes even a 10–20 minute meeting, how structured follow-up tools improve accountability, and why relevance—not randomness—is the key to ROI. We also explore how content, trend insights, and digital tools like RangeMe extend the conversation beyond the event itself. If you want focused buyer meetings, better follow-up, and measurable ROI, this episode is your roadmap. Get instant access on the show webpage: RetailSolved.com/session16