16 - Study Reveals How Sales Teams Should Contact Logistics Leads

How do you prefer to do lead outreach?Cold calling? Email? Linkedin?On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and more. Using this info would help sales and marketing teams better align their goals in how they plan to tackle lead generation and nurturing--which is super helpful around this time of the year. Another option that would be super helpful to the marketing pros out there is auditing your website--which sounds super boring but it’s ESSENTIAL to accurately plan what upgrades or changes you plan to make in 2021. This is why I’m giving this course away FOR FREE on FreightSchoolPlaybook.com. This episode + this free course will help to kick off the first work week of 2021 and also aid in avoiding those costly mistakes when budgeting and planning. Listen to the rest of this episode of 'Put That Coffee Down' here. And in case you missed the link above, you can snag that free course, How To Audit Your Website, via this link. Don't forget to go through the checkout process to get it. You won't have to enter any billing info--just go through the checkout process like any other internet purchase so you can get the login information needed to snag the course. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.