16: Targeting Baby Boomers in Tourism

What this episode covers

Baby Boomers tend to have the most disposable income and account for nearly half of all retail sales. They also account for more than a fifth of all social media users. It’s just that they primarily stick to traditional networks such as Facebook. So, Snapchat is not really for them. Targeted ads and relevant content on Facebook will catch their attention. Baby boomers consume a lot of content, so content marketing will be effective. Be willing to invest in content marketing of all varieties—it’ll bring the biggest ROI. Also, baby boomers have been brought up in environments where saving money is important. Targeted promotions will be effective in attracting this generation.

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