16: The Most Effective Lead Generation Strategy for Roofing Companies

In this episode of the Small Town Roofer Podcast, Scott interviews Gavin Shenhav from Masterlyne Corporation. They delve into Gavin's journey in the roofing industry, highlighting his transition from construction sales to founding his own business. Gavin shares his unique approach to customer care and lead generation through door knocking. He discusses the structure of his team, which includes canvassers and sales representatives, and the importance of training and maintaining high standards for subcontracted crews. The conversation also touches on the benefits of using a CRM system to streamline operations and improve customer communication.Show Highlights:Gavin's background in the roofing businessApproach to customer careProcess of generating leads through door knockingInsights into the roofing industryJourney from construction sales to starting his own businessCanvassing and lead generation approachTransitioning leads to sales representativesDiscussion about door knocking and its effectivenessLead generation methods and challengesLinks and ResourcesWebsite: Masterlyne Corporation