16 — The One Criteria for Choosing a Social Media Platform

Feeling overwhelmed by social media? You're not alone! With influencers everywhere and business gurus telling you to "be on all platforms," it's easy to get stuck in analysis paralysis. But here's the truth: You don't need to be everywhere—you just need to be in the right place.   In this episode, Tom and Nat break down the one simple criteria that will help you choose the best social media platform for your learning-based business. They'll share: ✅ The biggest mistakes entrepreneurs make when picking a platform (and how to avoid them). ✅ How to match your strengths to the right platform so you can show up consistently. ✅ Real-world success stories of entrepreneurs who chose wisely—and saw BIG results.   💡Plus, we tackle a tricky topic: What happens when your boss or admin feels threatened by your social media presence? We've seen this play out, and we're giving you the best way to handle it without drama.   By the end of this episode, you'll have a clear strategy for picking your platform, minimizing burnout, and actually growing your business   P.S. Want a free book from the YES Club? Leave a review, send us a screenshot, and we'll mail you one of the game-changing books that shaped our business journey!   Resources: >> Learn More About the Unleash YES Bootcamp! >> Quiz: Which Learning-Based Business Model is Right for Me? >> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business Connect with Tom & Nat: >> Follow Tom on Linkedin >> Follow Nat on Linkedin >> Follow @unleashyes on Instagram >> Email: [email protected] >> Book a call.