#16 The recognition gap

Today, we get into the concept of the recognition gap—what it is, why it exists, and how it quietly stalls even the most talented solopreneurs from scaling their business.We explore what it actually feels like to be in the recognition gap, how it shows up when referrals slow down or your network stops converting, and the risks of staying invisible to the people who need your help. We also discuss why content isn’t about proving your expertise—it’s about exploring your point of view and making it recognizable to others. You’ll hear about our own experiments with podcasts, guesting, LinkedIn, and testing ideas in public—and why publishing consistently is a mindset shift, not a marketing tactic.Finally, we break down how to name and frame the problem you solve in a way that sticks. Because closing the recognition gap isn’t just about getting seen. It’s about becoming known for something specific, and building momentum that compounds over time.(00:00) Intro(01:06) What is the recognition gap?(03:45) Why content helps you close it(06:32) LinkedIn as open mic night(10:13) Repeating yourself is strategy, not laziness(13:00) When referrals dry up(16:03) Renee’s story: from comments to client(18:15) The power of a clear POV(21:17) Content as “shots on goal”(24:00) Why exploration beats expertise(27:05) The “me disease” of personal branding(29:25) Tethering to the problem you solveCreate your next digital offer: https://harnessandhone.com/Read more from How Solos Scale: ​​ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com