16: The Truth About Membership Retention (& Why Nothing You've Tried is Working)

Running your membership like a course creator is bad for business.Unfortunately... it's also the default. If you plan your membership content by asking questions like:❓ What topic should we cover this month?❓ What's been on my mind lately?❓ What would members find interesting?❓ What ideas do I want to share?Then you're defaulting to something I call "Idea Thinking".This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue.The antidote?💫 Action Thinking. 💫​Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode.If you ever:➡️ Feel resentful of how much you're doing in your membership➡️ Don't know why members aren't taking action on your brilliant ideas & resources➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offerThis episode will shift the way you think about your membership.Links and Resources:🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → themissingink.co/designContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/16-truth-about-membership-retentionFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co