16: The Zen of Social Media Marketing

Shama Hyder discusses her book The Zen of Social Media Marketing and ways to build credibility, generate buzz and increase revenue. Shama is known as the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. You’ve  seen her in places like Fox news, CBS, The New York Times, The Wall Street Journal, and many more. Stay tuned after the interview for five action items you can use to immediately take advantage of the ideas and advice in this interview. And hear bonus comments from Shama, as well as some listener shout-outs in the second half.  Host, Kevin Craine. @Everyday_MBA Everyday-MBA.com