#16 Thorsten Mühl – Next Level Kosmetik & Experience bei ...

What this episode covers

In dieser Folge sprechen Martin und Olli mit Thorsten Mühl, Chief Digital Marketing und Experience Officer bei Cosnova. Thorsten teilt seine Einblicke in die innovative Marketingstrategie von Cosnova und erklärt, wie sie in der hart umkämpften Kosmetikindustrie erfolgreich sind.Highlights unter anderem:Kreative Freiheit: Junge Talente erhalten mehr Freiheit, um authentische und kulturell relevante Inhalte zu schaffen.Das Content-Dilemma lösen: Ein eigenes Content-Studio ermöglicht es Cosnova, schnell auf Trends zu reagieren und kontinuierlich hochwertigen Content zu produzieren.Marke als Creator: Die Marke wie ein Creator zu denken und soziale Medien effektiv zu nutzen, ist ein zentraler Bestandteil ihrer Strategie.Neugierde und Innovationsgeist: Ständige Neugierde und Offenheit für neue Entwicklungen im digitalen Marketing sind entscheidend.Outside-In-Perspektiven: Ein Advisory Board mit externen Experten bringt wertvolle Impulse.LinkedIn:ThorstenOliverMartin Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of asap:digital?

This episode is 58 minutes long.

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This episode was published on July 31, 2024.

What is this episode about?

In dieser Folge sprechen Martin und Olli mit Thorsten Mühl, Chief Digital Marketing und Experience Officer bei Cosnova. Thorsten teilt seine Einblicke in die innovative Marketingstrategie von Cosnova und erklärt, wie sie in der hart umkämpften...

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