EPISODE · Dec 10, 2021 · 36 MIN

16. What Customers Really Want

from TECHtonic: Trends in Technology and Services

Thomas and Natasha discuss topics like:Quantitative versus qualitative analysis, and why both are valuable.The art involved in getting a client or would have been client to open up about their experience.Why not to be afraid of lost buyer feedback.How are technology providers navigating the pivot from the technical buyer to the business buyer persona. Current top trends in the sales cycle.How companies build the customer facing role muscle of being effective listeners for customer’s needs, and or frustrations.How technology sales will change and evolve over the next 5 years

What this episode covers

Thomas Lah has a conversation with Natasha Narayan, CEO and Co-Founder of IcebergIQ about methods technology companies can follow to understand what customers really want and need.

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16. What Customers Really Want

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This episode was published on December 10, 2021.

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