16. What Customers Really Want

Thomas and Natasha discuss topics like:Quantitative versus qualitative analysis, and why both are valuable.The art involved in getting a client or would have been client to open up about their experience.Why not to be afraid of lost buyer feedback.How are technology providers navigating the pivot from the technical buyer to the business buyer persona. Current top trends in the sales cycle.How companies build the customer facing role muscle of being effective listeners for customer’s needs, and or frustrations.How technology sales will change and evolve over the next 5 years