#16 – Why People Buy You, Not Your Product

Summary In this episode of On the Flywheel, I chat with Ed Troxell about how to build confidence on camera and keep business simple. Ed shares his journey from tech and education to coaching others on showing up authentically through video. We talk about mindset, overcoming fear, and why connection matters more than perfection. If you’re ready to be seen, heard, and paid—this one’s for you. Topics From Education to Entrepreneurship 00:00:56 Helping People Show Up on Video 00:09:32 Mindset, Fear & The Confidence Gap 00:16:49 Business Simplicity & Systems 00:30:31 Personal Reflections, Books & Advice 00:41:10 Links Ed Troxell – Website Jonathan Mahrt – LinkedIn | Instagram | Website Links to all books mentioned on the show Thank you for joining us on this episode of On the Flywheel! If you enjoyed our discussion, please rate, follow, share, and review our podcast. Your support helps us continue to bring you insightful conversations with inspiring guests. Until next time, keep building momentum in your personal and professional lives!