EPISODE · Jul 20, 2026 · 6 MIN
16. Why Your Clients Want Less (And You Keep Giving Them More)
from Sales Made Simple - The Podcast
"I need to add more to justify my price."Sound familiar? 🙋♀️In this episode, we're talking about the one thing that's making your offer worse... and it's probably something you're doing with the best intentions.What we cover:When that Wanky Thought whispers "you're not good enough, nobody will pay that much, you don't know enough", what do we do? We pile it on. More videos. More calls. More workbooks. More modules. More, more, more.But here's the thing. Your clients don't want more. They want the result. And in a world where everyone is overwhelmed, overstimulated, and already drowning in tabs they haven't opened since 2023... less is genuinely what sells.We dig into:Why bulking out your offer is a fear response, not a value addHow to audit your course, programme or 1-2-1 offer and strip it backWhy doing less often gets better results for you AND your clientsStop adding content to justify your price. Start delivering the result in the simplest, clearest way possible. That's what people pay for. That's what gets them results. And that's what gets you the testimonials that actually sell.GET IN TOUCH Message me at [email protected] Follow me on Instagram Connect with me on LinkedIn Watch this podcast on YouTube
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What this episode covers
"I need to add more to justify my price." Sound familiar? 🙋♀️ In this episode, we're talking about the one thing that's making your offer worse... and it's probably something you're doing with the best intentions. What we cover: When that Wanky Thought whispers "you're not good enough, nobody will pay that much, you don't know enough", what do we do? We pile it on. More videos. More calls. More workbooks. More modules. More, more, more. But here's the thing. Your clients do...
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16. Why Your Clients Want Less (And You Keep Giving Them More)
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