16: Your Product Rarely Sells Itself

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio, oh, yeah. So, here's the real mystery. How do real MLMers like us could even cheat and only bug family members and friends, who want to grow a profitable home business, how we do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.   What's up, everyone? Hey, I'm super excited for this episode. These are my persuasion tactics. These are the ways that I persuade people. There are ways I actually get people to do more of what I want them to do, does that make sense? It's not like mind control or anything but it's super helpful. The reason I'm tossing this in is because I've been in the middle of creating my course, Secret MLM Hacks, and this is how to auto-recruit and duplicate yourself and your own down line using automation and using the internet and using different systems that are out there so you can build the business that you want, life that you want without having to be so hands-on or anything the entire time. Obviously, you have to, at first, you got to build the thing but then, you can just walk away and it's amazing.   What I've been doing is I was literally about to turn the camera on and start teaching and putting these things together. And I was like, "Something is missing. I'm not sure what it is," and a lot of it was some of these persuasion tactics. There's something that just felt off. I went back through and I started drawing pictures to describe all the principles which made it a whole lot easier to understand and whole lot easier to teach, probably a lot easier to remember and actually use and actually implement. I'm excited that it's taking an extra week or two for me to go through and think in terms of pictures and actually go create this thing which has been really fun though.   Second, a little bit more on persuasion, how to be persuasive and those other things as well I tossed in there. But it was probably two or three years ago, I first heard this sentence. This is by a gentleman named Blair Warren. Now, a lot of you guys have probably heard this before. This is called the One-Sentence Persuasion Course, and this sentence is the key. Anytime I'm writing a headline, anytime I'm going to go speak on stage somewhere which I just got asked again last night to go keynote, so I'm really bumped. I'm really excited about that. I love speaking. It's a lot of fun.   Anyways, anytime I'm going to do any type of communication at all, I use this next sentence that I'm going to read to you as like a backbone to turn up the sexy. Does that make sense? Here it is, let me just read the first and then let me tell you why. Again, this is called the One-Sentence Persuasion Course by Blair Warren. He said, "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." Okay, think about that. Let me say it one more time just so you got it in there. "People will do anything for those who will encourage their dreams, justify failures, allay fears, confirm suspicions, help them throw rocks at their enemies."   When you start thinking about what that means, that allows you to side with the other person very easily. Now, you know what's driving the internals, what all those triggers are inside that person's brain. You know what those things are now. You know how to tap into what ... Right there, One-Sentence Persuasion Course. Boom. It's a really short report. You actually can go and get it. If you just Google, One-Sentence Persuasion Course, there's a PDF. It's the second thing that shows up. You can click on it and it's right there. This is on page four.   Anyway, I'm a huge fan. When I need to go and persuade somebody, "Hey, join my down line," or when I need to persuade somebody, "Hey, here's a product," or when I need to persuade somebody to do anything, a lot of times when ... This is what I usually, like I said, to turn up the sexy on, whatever is I'm saying. Instead of a headline being, "Ten ways to ..." What have I said ... "How to use Google to rank your course?" Let's just say that that was a headline. I'm just making stuff on the spot, but if that was, "Ten ways to rank your business on Google," you could turn up the suspicion, you could turn up the sexy, you can help them throw rocks at enemies and justify fears, confirm suspicions. If you just merely switch that headline and say, "Ten ethical ways to rank your business on Google." "Wait. Ethical?" Just by throwing that one word, I'm confirming suspicions that there are unethical ways to do it. Does that make sense?   Help them throw rocks at enemies, "Ten ways to rank your business on Google's big machine ..." Gosh, super hard to do on the spot, especially without writing it. I usually write them down. What I'll do is I write down like ten different headlines with each one of those elements in there. I try and make a headline that's based on encouraging dreams. Make a headline that's based on justifying failures. Another one is based on allaying fears which means to put to rest, like, "Oh, don't worry. Your fears are nothing." Confirming suspicions, I'll make another headline based on it.   If I was going to go and do that, that's how I would do it. That's how I would do it. When every time I go and do a headline critique with somebody, one of my coaching students, whatever it is, I always go back through and I look at their headlines. And one of the easiest things you can do is go turn up the sexy through this One-Sentence Persuasion Course.   That's the first part. When I think about my persuasion tactics, when I think about what it is that I'm trying to do and I want to get somebody to do and obviously, this isn't mind control. Don't lie, ever. Don't be unethical. Anyway, you can be shady in so many areas of life. I just encourage you not to do it. It's not worth it. Your integrity is not worth, whatever you're about to lie about, your integrity is not worth it.   You can still be persuasive, obviously. I'm persuasive with my three-year-old when she decides not to go to sleep. That doesn't mean it's unethical. She's got to go to bed. You can still be persuasive at anything and still be fine. Anyway, this One-Sentence Persuasion Course, that's like the first step at me turning up the sexy. But then sometimes, I'm like, "You know what? The actual headline, like the content of that headline or what I'm about to go and say, what I'm going to speak about, it's not quite on par. How do I fix that?"   Now, I mentioned recently that when I'm getting ready to go and create a course because I've done these several times now and I'm excited to do for the MLM space with the massive internet marketing background. It's going to be fun to go and do this for MLM. That's what I'm in the middle of doing and ...   Anyway, a few episodes ago, I talked about what you do with your down line when actually recruit them which is you run an ask campaign. If you don't know what I'm talking about, it's like two episodes ago. But an ask campaign is so crucial to understanding what it is your people actually are struggling with. Number one, they'll give you kind of like the table of contents like, "Hey, here's the three things I'm struggling with," but that's not really where the massive, massive value of an ask campaign comes from. It comes when you go one level deeper.   If you go one level deeper from an ask campaign and you go from the what to the why. Why did you say that? Why are you saying that? What's the belief that y...