160: Anurag Gurtu, Chief Product Officer at StrikeReady: How to sell a platform

Send me a text (I will personally respond)Today we are joined by Anurag Gurtu, Chief Product Officer at StrikeReady. StrikeReady is revolutionizing the way that security people do their jobs by creating CARA, an intelligent system that delivers expert knowledge and completes tasks for the security team. It’s a platform with lots of possible use cases; hard to sell, right?  Or is it…In this episode you will hear how the StrikeReady sales team...Tackles an account when there are so many possible use cases you solve with a platformDoes not target the CISO first and where they start insteadMakes the platform relevant at all levels of the security organizationIdentifies early adopters in the security marketGot their first sales hires from their own networks and why that was so important to themFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.