160 – Everything That’s Wrong With Martial Arts Marketing

Almost all martial arts school owners are disappointed with their agencies or have a horror story to share. Here’s how I see both sides of the storyIN THIS EPISODE:The flawed martial arts agency model of overpromising.The unrealistic "microwave expectations" about martial arts marketing.The power of the marketing-to-mats feedback loop.The strategic mindset shift from focusing on cost to focusing on return.The advantage of an "open book" martial arts marketing approach.And more.TRANSCRIPTIONI want to talk about everything that, in my opinion, is wrong with martial arts marketing.This is coming from two sides, from both sides: the agency model, the delivery, the expectations that get promised in the market space, and then on the flip side, how it's perceived and the expectations from martial arts school owners of what it is and what it's not.And then there's the inevitable hamster wheel of disappointment that it just never seems to escape.So, who has not had a bad experience with an agency?Everybody talks about how their agency sucks and they're terrible.Is this true?Yes and no.I feel it's on both sides.Now, in my last videos and a few things that I've distributed, I've mentioned my dislike for the traditional agency model.And I'll tell you a little story.Here's where this started.This is now going back. Oh, it's got to be at least five or six years ago.I always feel like I get timelines wrong.