EPISODE · Aug 18, 2023 · 56 MIN
160: Jenna Goodman, Generous Change
from RAISE Podcast
Jenna Goodman is Co-Founder & CEO of Generous Change. As a fundraiser, she managed the largest team at KU Endowment, contributing toward a record total for the College of Liberal Arts & Sciences in a $1.6B campaign. Previously, she raised funds for her alma mater, the University of Central Missouri. While still in college, she bought, ran, and sold a drive-thru espresso shop.
What this episode covers
"There are these crazy-intimate conversations with total strangers that most people don't get to have. You're seeing people in a way that most people don't get seen." After becoming the first in her family to attend college, Jenna dove into an early entrepreneurial journey and purchased a 8'x12' drive-through espresso shop in the middle of a parking lot in her hometown. After five years, she sold "Wired" – and one of her loyal coffee customers connected her with her first job as a fundraiser at the University of Central Missouri. On this episode, Jenna shares thoughts on building relationships with coffee customers and donors; tangible takeaways about purposeful emails, meetings, and asks; and advice for fundraisers-turned-managers.
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160: Jenna Goodman, Generous Change
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