160: Knowing Where You're From - The African Ancestry Story w/ Gina Paige

Have you ever been curious about your family history? Where are you from? What's the story of your people? How does this all affect who you are today?  In 2003, Dr. Gina Paige co-founded African Ancestry, Inc. and in doing so, pioneered a new way of tracing African lineages using genetics, and a new marketplace for people of African descent looking to more accurately and reliably trace their roots. Gina talks about the origins of the company and why this work is so important. We dive into the challenges her and co-founder Dr. Rick Kittles faced when first launching (they self-funded with only $1200!), dealing with criticism, and lessons she has for other entrepreneurs seeking success.  Now, Gina travels the world helping people demystify where they're from and informing on identities so that they may better understand who they are. Dr. Paige holds a degree in Economics from Stanford University and an MBA from the University Of Michigan Ross School Of Business. YOU WILL LEARN:- What inspired Gina as a child - What Gina learned working in the corporate world - How an introduction led to the formation of African Ancestry - The initial challenges of launching - Dealing with criticism from the media and the scientific community - How to position yourself for success - The importance of knowing who you are - Rana's African Ancestry results! - Business lessons learned - Why you need to develop a strong network...and more! Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy! ***SPECIAL OFFER: GET 5% OFF YOUR AFRICAN ANCESTRY KIT BY USING THE CODE "DREAMS" ***: https://shop.africanancestry.com SHOW NOTES: www.dreamsindrive.com/african-ancestry-gina-paige SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: www.dreamsindrive.com/join GET YOUR DREAMS IN DRIVE GEAR:www.dreamsindrive.com/shop   FIND AFRICAN ANCESTRY ONLINE:Instagram: @africanancestry Twitter: @africanancestry Web:  www.africanancestry.com JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN JOIN THE #DREAMSINDRIVE FACEBOOK GROUP: www.dreamsindrive.com/facebook