160. More than a Bakery

Send us Fan MailThis week, we have Steve Carcarey co-owner of Collegeville Italian Bakery Pizzeria Napoletana in Collegeville, Pennsylvania. Collegeville first opened as a bakery. Steve and his wife Patrizia took over the business from her parents. Since then, the couple has added on a dining room, full menu, catering and a thriving packaged goods business.According to its “About Us”, Patrizia says, “My family is from Nusco, Italy in la Campagnia (mountain region) south of Rome. In 1970, my parents, Giovanni and Caterine moved to America. 24 years later they started Collegeville Italian Bakery and have been baking fresh bread from scratch ever since. My husband, Steve, and I are happy to run our retail store and carry on all of our family traditions.With its slogan “we’re more than just a bakery!”, the couple have worked to create a diversified business. In a previous Conversation with Pizza Today, Steve said, “When they hear, “bakery,” most people instinctively think sweets — cakes, pastries, cookies, etc. While we offer all of those items, there’s so much more to our business. We have such a rich history, authentic culture and unique offerings that we want people to know about, so it’s just getting past those initial assumptions to show customers what we’re all about.Collegeville has captured a diverse market in its small college town. Steve shares the unique interior flow system that encourages diners to purchase its packaged goods such as donuts and desserts.Listen as Executive Editor chats one-on-one with Steve on the following topics:The business’s rich historyMaintaining a bakery and pizzeria operationCollegeville’s pizza styleFocused cateringDining flowGrab-and-go goodsFuture growth