#160 - So bringst du deinen ACoS und Conversion Rate zum Abheben

Nachdem du in Episode 154 gelernt hast, wie du deine Traffic-KPIs auf ein nächstes Level bringen kannst, ist es nun an der Zeit, auch deine Umsatz-KPIs in den Fokus zu rücken. In dieser Folge Vitamin A erfährst du, wie du die wichtigsten Kennzahlen wie ACoS und Conversion Rate berechnest und mit welchen kleinen Hebeln du diese Kennzahlen optimieren kannst. Bereit für den Power-Boost deiner Umsatz-KPIs?Alle Themen der Episode im Überblick: Intro (00:00 - 01:38) Amazon News der Woche (02:16)Was ist der CPC? (05:45)So erzielst du mehr Klicks (07:12)Was sind Werbekosten und wie werden sie berechnet? (08:30)Werbeumsätze einfach erklärt (10:25)Das ist der ACoS und so verbesserst du ihn (12:51)So optimierst du deine Conversion Rate (15:56)Du bist dran: Die Hörerfrage (19:59)Zusammenfassung und Fazit (22:48)Links & Ressourcen:Mit diesen Hacks kannst du deine Traffic-KPIs optimieren So berechnest du deinen Ziel-ACoSDie Top-Tipps zur Optimierung deiner Conversion RateFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 23 minutes long.

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This episode was published on June 28, 2023.

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