160: The Genius Marketing of Run The Jewels

When El-P and Killer Mike debuted their Run The Jewels collaboration back in 2013, their runaway success seemed like a perfect storm. While both artists were successful in their own right, Run the Jewels took them to new heights. To the casual eye, their success might simply seem like the result of great timing and great music, but there is much more to it than that. In this episode, we break down the marketing genius of Run the Jewels and explain how their success snowballed so quickly and how you can enlist these same tactics in your next project. Let's go! Learn more about your ad choices. Visit megaphone.fm/adchoices